David R. Herz
legal marketing,
and so much more

Helping You turn Practice into a Business!

David Herz

Lawyer, Marketer, Coach


Mr. Herz is the man behind the curtain. First admitted in 1994, he now helps other lawyers bring in the clients they most want to serve.

He learned the hard way that you can't serve everyone and make a living. On the other hand, when you do focus your energies properly, you can thrive.

The Process:

  1. Set Your Direction
    • what work will you do?
    • how many days a week?
    • how much are you going to earn?
  2. Set a Plan
    • what are your key performance indicators?
    • what do you need to do to hit them?
    • how are you going to stay on track?
  3. Implement
    • set them in your calendar
    • create an accountability system
    • GO!

Marketing

We exchange a valuable resource–usually a checklist that gives our prospect some clarity with his special problem–for a prospects' e-mail address.

It would work something like this (for your free Website Audit), but obviously staying very clear of giving the visitor any sense that he could establish a relationship here.

Then, we come back and give value, again and again, until our prospect is ready for our kind of service.

And when our prospect is, he will naturally turn to us. We have been the trusted resource. And we're the easiest to reach. There's been an e-mail from us at the same time every week, and there will be another one in the next few days.

Let's Talk